Tennis Star, Serena Williams, Reveals Her Coinbase Investment

by Albert Kim
Tennis Star, Serena Williams, Reveals Her Coinbase Investment

Serena Williams’s prowess in the world of tennis has endeared many to her success and now she has revealed that she has invested in cryptocurrency and her choice exchange? Coinbase. She made the revelation through her Instagram post.

This could be an additional boost for Coinbase that has been trending n the news after playing host to IEO projects. Serena made the revelation last week when she was announcing her VC firm; Serena Ventures which has been operating behind the scenes since 2014.

Serena Hidden Secret

She listed Coinbase as part of her investment alongside her other interests in apparel, fitness, food, women health and community. While unleashing her long kept secret, Serena wrote:

“In 2014, (yes I know I can keep a secret) I launched Serena Ventures with the mission of giving opportunities to founders across an array of industries. Serena Ventures invests in companies that embrace diverse leadership, individual empowerment, creativity and opportunity.”

A quick look at the Serena Ventures website reveals that the firms’ portfolio is composed of 30 companies with a MCAP of $12billion. She has however not revealed how much her stake Venture has invested in the crypto exchange.

Serena Williams Worth

Since its seed round in 2012, Coinbase has a total investment of $546.6. However, in October 2018, the platform managed to raise $300million in a Series E round according to Crunchbase. On the other hand, the Forbes magazine shows that the Tennis star was the highest paid female athlete in the world last year after leading in three consecutive years.

Serena is known in the fashion world as she owns a clothing and accessories line. Last year her earnings were estimated to be around $18million. Her success has seen the athlete win a world record 23 Grand slam singles titles. With her sister, Venus, they have won 14 grand slam doubles and 4 Olympic gold medals.

The revelation on her Coinbase investment, however, did not come as a surprise. Her husband, the founder of Reddit, Alexia Ohanian has always been a strong backer of the exchange through his firm, Initialized Capital; a venture capital outfit.

Boost for Coinbase

Although Coinbase has a mixed user base, high profile athletes are seeing it from a different perspective and there is a likelihood that Serena diehard fans will embrace the platform and this could be a huge boost not only from the tennis world but other sports disciplines as well.

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