— HTC EXODUS (@htcexodus) October 23, 2018
It is available for pre-order, but can only be purchased through cryptocurrency. The phone is selling for .15 Bitcoin or 4.78 Ether tokens, which comes out to around $960.
The company was open about the fact that allowing consumers to order the product through pre-sale with cryptocurrency was an appeal to the core audience that would undoubtedly be most interested in purchasing the phone.
Phil Chen, HTC’s decentralized chief officer, told CNBC, “selling it in crypto and being the first to do so means that we are bringing this directly to the core audience and those who will want this device – the blockchain community”.
While some may argue that the device is expensive; it will no doubt have a significant customer base with regards to cryptocurrency enthusiasts who are concerned about protecting their digital assets as much as possible. The price is also comparable to competing smartphones from Apple and Samsung, as well.
The phone boasts a secure area of the phone’s chip, separate from the Android operating system, that utilizes technology from Softbank to ensure that the owner’s cryptocurrency is kept safe. Chen elaborates that Google’s OS is “fundamentally insecure with a centralized system”. The phone will also be able to run decentralized applications, and, of course, includes other specifications that are standard to a high-end modern smartphone.
The smartphone maker was once responsible for 1 of every 10 smartphones sold in the world, but its market share has dwindled, thanks to the dominant companies in the space, Apple and Samsung. The company has been struggling and was even forced to cut 25% of its workforce earlier this year.