Business Showcase: "When Hungry", New Food Delivery Service Winning the CIS region

Business Showcase: “When Hungry”, New Food Delivery Service Winning the CIS region


Food delivery services are always in demand. Along with other mobile service industries like taxi, delivery applications quickly became a game-changer in the food industry. And so says the data. According to Statista, the global online food delivery market is estimated at almost $100 billion in 2019, having 1,2 billion users worldwide. In the next 5 years, the market is going to experience double-digit growth.

No wonder that new models and startups are emerging in the field. A new project dubbed “When Hungry” went through our traditional list of business-related questions. We have found that their bet on consumers living on the outskirts has already allowed covering more than 80 cities across the countries of former USSR since 2016. Now they are targeting at the European market.

What is the main idea behind the project?

There are several basic ideas. First, we are obsessed with a high quality of food we deliver ― it must not give way meals from restaurants. Next, we are targeting at saving time for our customers. Given the cost of products, the aggregators of food delivery are not only easy to use but often allow to save more compared to cooking at home.

Also, analyzing the market, we came to the conclusion that in most cities it is much easier to order food delivery in a city center than on the outskirts. So, our service covers the urban territory on the “from the outskirts to the center” principle.

Today, our “When Hungry” service works in CIS countries, and we are opening a branch in Europe.

When was your project launched?

On September 1, 2016.

How does it work?

Working scheme of food delivery aggregators is pretty easy. And the easier a service, the more popular it is. “When Hungry” is an online service, where users may choose and order food. We developed the randomized issuance of meals on the website, which helps to find the desired meal. There are also promos and loyalty system.

As per partnering restaurants, we implemented the most convenient personal account interface, where they can track all the orders data. Everything is automated.

Why do you need a token?

In 2018, corporate managers have announced the ICO of our company. The company has issued 200 million tokens dubbed WHY.

The token has several purposes. It may be utilized to pay for goods and services. It is also a tradable asset. Purchasing a certain amount of tokens provides an opportunity to hold a position in the managing or consulting council.

We have started selling WHY tokens in February 2019. There are still coins left for purchase. Our company has also integrated an option to pay for orders with Ethereum.

On what audience does your project focus on?

We don’t have certain criteria for the audience. Our goal is to feed everyone fast and delicious, regardless of gender, age, and social status. Initially, we conducted several promotion campaigns, but nowadays our service is well-known in Russia, Kazakhstan, Ukraine, etc. We managed to gather the community around our service.

Why do you think your project will be in demand?

The demand for a project is determined by its specifics. People will always need to eat, that’s where the popularity of different food-connected projects comes from.

“When hungry” is in demand, because it follows market trends. For instance, besides prepared food, our service allows ordering semi-finished products, custom-made cakes, and even hookahs.

What are your main achievements to the date?

Today, our service operates in more than 80 cities in CIS countries, partially by a franchise. Among recent developments can be called the introduction of cryptocurrency as a means of payment, the company’s ICO, and the introduction of new food categories.

What are the long-term plans? What goals do you set?

Our primary goal is to deliver food globally, we plan to expand into Europe and America.

In what directions are you developing your project right now?

Currently, we are expanding the menu, connect new restaurants. Last week, we have released an update for our mobile application.

How to get in touch with you?

With the support team through our website.

To conclude, let us define the features, vital for the success of an online food delivery service. First, it is the rigid control for the quality of food you or your partners deliver. Second, you need to look for the locations that are not currently covered by the competitors. Third, to become popular, an ordering app requires an easy-to-use interface. Finally, you should follow the needs of consumers, understand what kind of meal is in demand at the moment, and be ready to include it in your service.

Bon appetit!

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